Ivan Dotsenko

Senior Product Designer

prodocik@gmail.com Telegram: @docik Krasnodar, Russia https://dribbble.com/prodocik https://github.com/prodocik
Professional Summary

Senior Product Designer with 17+ years of experience. 200+ completed projects and 2000+ screens at the last position alone. Expert in end-to-end product design for mobile (iOS/Android), web, and Web3. Combines deep design expertise with programming skills to understand the full development lifecycle — from user research and information architecture to implementation, testing, and growth. Led and mentored teams of up to 12 people. Blockchain/EVM advisor. Based in Krasnodar, Russia. Open to remote and relocation opportunities.

Work Experience
Senior Product Designer Jan 2020 — Present
GreenSoft | Remote
  • Completed 200+ design projects across mobile apps, web platforms, and Web3 — delivering 2000+ screens total
  • Owned end-to-end product design: user research, user flows, wireframes, UI design, interactive prototypes, design systems, and developer handoff
  • Built and maintained scalable component libraries and design tokens in Figma across all products
  • Served as product advisor and UI/UX designer for Hypurr Wallet (Web3 crypto wallet on Hyperliquid) — leveraging deep knowledge of blockchain systems, EVM architecture, and DeFi mechanics
  • Integrated AI-powered tools (Claude Code, MCP Servers, multi-agent systems) into design workflow, significantly accelerating iteration speed
  • Collaborated cross-functionally with iOS/Android engineers, QA, product managers, and stakeholders in Agile/Scrum sprints using Jira and Confluence
Freelance UI/UX Designer Mar 2017 — Dec 2019
Self-Employed | Indonesia, USA, Thailand (Remote)
  • Delivered end-to-end UI/UX design for 10+ startups and agencies across mobile and web platforms
  • Specialized in mobile-first product design, responsive web design, and high-fidelity prototyping in Figma
  • Managed full client lifecycle: discovery workshops, competitive analysis, wireframing, UI design, usability testing, developer handoff
  • Built design systems and component libraries that reduced design-to-dev cycle time
  • Built full-stack web portals from scratch using HTML, CSS, JavaScript: tagbag.ru (e-commerce platform), crm3dp.ru (CRM system)
CEO and Lead Designer Jun 2014 — Feb 2017
Rino Ltd | Saint-Petersburg, Russia
  • Scaled animation studio into a full-service digital agency, growing the team from 3 to 12 people
  • Directed all creative production: branding, UI/UX design, motion graphics, and web development
  • Managed hiring, budgets, client acquisition, project scoping, and delivery pipelines
  • Established quality standards and review processes across design and development teams
Founder and Creative Director Jan 2012 — May 2014
Rino Tit's Animation Studio | Saint-Petersburg, Russia
  • Founded a motion design studio specializing in Adobe Flash and HTML5 animations
  • Produced explainer videos, interactive ad banners, and brand content for B2B and enterprise clients
  • Managed end-to-end production: storyboarding, animation, client communication, and delivery
Advertising Designer Sep 2008 — Dec 2011
Realweb and Goldbach Interactive | Saint-Petersburg, Russia
  • Designed display advertising campaigns, landing pages, and banner creatives for enterprise clients
  • Optimized creative assets for click-through rate (CTR) and conversion, collaborating with performance marketing teams
  • Delivered high-volume creative production under tight deadlines across multiple concurrent campaigns
Technical Skills

Design

UI Design UX Design UX Research Product Design Design Systems Information Architecture Wireframing Prototyping User Flows Responsive Design Mobile Design (iOS/Android) Design Tokens Accessibility (WCAG) A/B Testing Usability Testing Web3 / DeFi UI

Tools

Figma Photoshop Illustrator After Effects Adobe Animate Sketch Lottie / LottieLab Rive

Development

HTML5 CSS3 / SCSS JavaScript Cursor IDE Python Git / GitHub Docker Linux / Bash

Blockchain and AI

Blockchain / EVM Web3 DeFi Smart Contracts (advisory) AI Workflows Claude Code / MCP Prompt Engineering LLMs / RAG AI Memory Systems Cursor IDE

Leadership and Collaboration

Team Leadership (3–12) Project Management Stakeholder Management Agile / Scrum Jira Confluence Trello Slack Hiring Mentoring Cross-functional Collaboration Design Critique
Key Achievements
Languages

Russian — Native  •  English — Professional working proficiency